Saturday, September 13, 2014

Interview: Aruna Seth

So following up from all of my recent red carpet posts (see here and here), I thought this time rather than focusing on the clothes I would look at the shoes of the red carpets.
 One person who is an expert on red carpet shoes is footwear designer Aruna Seth, whose shoes have been adorned by the likes of Missi Pyle, Kate Hudson, Andi MacDowell and even Pippa Middleton. I spoke to Aruna about her label, and here is what she had to say!

aruna seth, shoe designer, celebrity shoe designer, aruna seth shoes, missi pyle, kate hudson, andi macdowell, pippa middleton, samira hoque, lesimplyclassy, le simply classy
Missi Pyle, Kate Hudson, Andi MacDowell and Pippa Middleton wearing Aruna Seth shoes

How did you start designing shoes?

My father has been in the shoe industry for 60 years and I’ve been surrounded by shoes my whole entire life. After seeing my father build up an international shoe industry I wanted to do the same. After a brief stint in the city, I studied at London College of Fashion and then decided to launch the brand in 2009. I spent a year in Italy working with the factories to create a collection on over 40 pairs of shoes! Starting a fashion brand was certainly an adventure.
What is your greatest accomplishment?

aruna seth, shoe designer, celebrity shoe designer, aruna seth shoes, missi pyle, kate hudson, andi macdowell, pippa middleton, samira hoque, lesimplyclassy, le simply classy
Aruna Seth "Lynn" silver shoes worn by Pippa Middleton 
Pippa Middleton famously wore a pair of Aruna Seth ‘Lynn’ silver sandals on her sister's wedding day! We’d love to one day see her sister wear the shoes. Aruna Seth shoes are described as being ‘fit for a Princess,’ and we’d love to see Kate Middleton in a pair. The ballerina’s might be a good option now since baby George has arrived!

What is your main inspiration?

I get inspired by plenty and always have a note-pad at the ready for when an idea comes to mind. I love to travel so I’ll get inspired by this. The Venus shoe is inspired by the Red Carpets, we took inspiration from Celebrities who like wearing super high sexy heels to elongate their legs on the Red Carpets. The glamour of the red carpets! The Candy shoes were inspired by wanting a heel and another signature look to the Aruna Seth brand to establish ourselves in the world of designers alongside Manolo Blahnik

aruna seth, shoe designer, celebrity shoe designer, aruna seth shoes, missi pyle, kate hudson, andi macdowell, pippa middleton, samira hoque, lesimplyclassy, le simply classy
My favourite pair of Aruna Seth bridal shoes
Are your shoes available in Australia? 

 We have a stockist is Sydney called Belle Bridal and we ship to Australia all of the time. Our shoes seem to be popular over there because they are brightly coloured and peeptoe – perfect shoes for the sunshine!

What is your favourite shoe trend at the moment?

I am loving our new pointy toe heels that we created due to the demand in Harrods. The Bubble-gum pink Aruna Seth shoes with a crystal butterfly on the front has been a particular favorite in-store. These brightly coloured shoes have actually been flying off the shelves in Harrods.

Do you have any tips on choosing shoes for certain occasions?

aruna seth, shoe designer, celebrity shoe designer, aruna seth shoes, missi pyle, kate hudson, andi macdowell, pippa middleton, samira hoque, lesimplyclassy, le simply classyIt is always good to be comfortable in your heels. We use a special technology here at Aruna Seth, our soles have a special plush leather technology in them. They are padded for long-time wear for feet. We can convert girls to wearing our shoes as we like to call in cashmere like comfort for feet.

Do you have any tips for aspiring shoe designers trying to break into the industry?

Stick to what you believe in! When I told people I was taking a course at the London College of Fashion and starting a shoe line they didn’t believe me! But I met factories in Italy and I did it!!

What are your plans for the future of your label?

We are constantly growing and looking to expand at Aruna Seth. We’d love to be gaining more of a following in Asia, we already have a fan-base in the US! Our biggest new news is that we are opening our first London based showroom in Victoria, so brides will be able to pop in for shoe appointments!


Tuesday, September 9, 2014

Front Row: Alexander Wang SS15 @ NYFW

Alexander Wang
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Rihanna, Die Antwoord, Kim Gordon and Nicki Minaj front row at Alexander Wang
The Show
Aesthetic: Sporty Chic
Colour Palette: Electric blues, lime greens, orange, red, black, white
Silhouette: Tailored pants, crops, bodycon and mini dresses
Details: Tiny pleats, perforated leather, interesting back detail, tiny barcodes
Hair and Makeup: Barely there "natural" makeup, slicked back hair in a ponytail
Soundtrack: Linkoban- Like This

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Silhouette and aesthetic at Alexander Wang SS15 Collection: Tailored pants, crops, bodycon and mini dresses
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Details and colour palette at Alexander Wang SS15 at NYFW
Watch the show here!

Saturday, August 30, 2014

Styling: Polina S

As an aspiring stylist I think the hardest thing is lugging around bags of shoes and clothes, trekking it 3 hours at 8am in the morning on public transport for a two hour shoot in which the weather is cold, windy and to put it frankly we all got sand in our eyes. Not ideal. The best part though has got to be getting the pictures back to build up your portfolio and have the actual result in front of you of all the hard work you've put in.

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I had my stunning best friend Polina come and model for us and with Ella H doing makeup and hair and of course my favourite photographer Alyssa, pulling together an all up beautiful shoot.

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Styling - Samira Hoque
Clothes - August Street and Pink Stitch
Headpiece - Lovisa
Makeup & Hair - Ella Maree Harrison
Photography - Alyssa Montgomery
Model - Polina Safonova